Ratings on sites like Google Reviews, Trustpilot and Reclame Aqui are essential to increase credibility. A high rating on these platforms indicates that your company delivers quality and has a reliable track record.
How to use:
Display widgets with Google rating or other relevant platform
Show the total number of reviews (example: “4.8/5 with 500+ reviews”)
2.3. Numbers and statistics to prove credibility
The numbers help reinforce the perception that your solution is widely accepted and used.
Effective examples:
“More than 50,000 companies trust our tool”
“95% of customers report increased conversions after using our service”
2.4. Company logos and authority partnerships
If large companies or well-known brands use your product or service, displaying their logos generates a high credibility impact.
2.5. Trust seals and certifications
Security seals, such as SSL, PCI Compliance and ISO certifications , demonstrate that your website is secure for transactions.
2.6. Media mentions and influencers
If your company has been mentioned on reputable websites, magazines or media channels, highlighting these names increases the perception of authority.
How to strategically implement Social Proof on your Landing Page
Place social proof near CTAs to encourage timely decision making.
Use real customer images whenever possible as they increase credibility.
Highlight strong statistics at the top of the page to quickly capture attention.
Display different types of social proof throughout your page to impact different types of visitors.
Common Mistakes When Using Social Proof and How to Avoid Them
Social proof is one of the most powerful factors for increasing landing page conversions , as it generates trust, reduces objections and encourages decision-making. Using testimonials, reviews, statistics and real-life cases strengthens credibility and encourages more visitors to move forward in the sales funnel.