Pop-ups are a popular way to draw attention to specific content. We now know that this tactic is counterproductive. Many users get annoyed and leave the website. The solution to this problem is called scroll-triggered boxes and will be used more frequently in 2018. They only appear when the user scrolls down for a while. This ensures that the user is interested in the content. In B2B, these boxes are suitable for additional information such as white papers, etc.
Trend 7: Virtual Reality Videos
Last year, the focus was on websites peru phone number list with large video intros. Anything that moves is interesting. Users can absorb large amounts of information more easily and in an exciting way. In 2018, these videos will be even more sophisticated: virtual reality videos are the keyword. Interactive videos, 360° videos and models will prevail this year. Complex B2B products in particular can be explained in an easy-to-understand way. This is an exciting way for users to experience B2B products.
Trend 8: Chatbots and artificial intelligence
Websites and apps learn user behavior and neuromarketing in email marketing campaigns: practical guide with examples adapt their content to their users’ needs. Example: Pinterest suggests images and pinboards that users triggered boxes might like based on likes and pins. This technology will be continued and perfected in 2018. This function will also be used on the company side to offer users the best possible user experience. Service is playing an increasingly important role in B2B. B2Bs therefore benefit from chatbots in customer service, for example.
Trend 9: Voice User Interfaces
We all know voice assistants like Siri, Alexa or Google – admittedly mainly from our private lives. The devices recognize voice commands and can even answer questions. The technology is becoming more and more complex and therefore offers ever greater potential. B2Bs have to rethink this. This is of course a challenge, but at the same time these assistants also represent a great opportunity. In the future, B2Bs will benefit from the capabilities of voice systems, particularly in e-commerce and customer service.
Trend 10: Microinteractions
Microinteractions can be integrated into mobile number list B2B websites with manageable effort. These are small pieces of feedback that the user receives triggered boxes when using a website or app. The user feels more comfortable when he interacts with the page and becomes part of the process. He receives feedback from the website as to whether his interaction worked or not. The direct interaction of the device creates a feeling of security. This feedback confirms the user’s action. Interactions such as changing the volume are well suited to B2B websites and ensure better customer loyalty.
Performance is clearly at the heart of the trends in web design in 2018. B2B companies must also dare to take new and unknown paths in design. Expressive triggered boxes typography, 3D models or chatbots in customer communication may require some effort or time. But it’s worth it. In the future, these trends will be an integral part of B2B web design. B2B companies should therefore seize the opportunity and position themselves cleverly.