Success story: Brooksfield and Topic, a partnership that
Our greatest passion is to boost our Success story clients’ business with the power of digital marketing . In this new Success Story , we want to tell you about the outstanding story of the joint work of this renowned clothing brand that, together with Topic , a results-focused agency specialized in e-commerce, devised strategies, focused on specific actions and increased their results.
Let’s see in detail what this Success Story was about
Let’s learn a little about the history of Brooksfield
Brookfield is an Italian brand that was born in Turin, mixing tradition and the legacy of tailoring but adapted to a constantly changing world. It landed in Argentina 15 years ago and today it is a leader in the market. Many people choose the brand for the quality of the garments and also because they have found a personal identification.
Brooksfield by the numbers
More than 200 stores nationwide and with its own stores in the main shopping malls in Argentina.
Own stores in Córdoba and honduras email list 234074 contact leads Santa Fé and multi-brand stores in all Argentine provinces.
Original, avant-garde and long-lasting collections that adapt to any era.
For this reason, Topic began working in partnership with Brooksfield within the Strategic Partner program , generating content to explain the importance of Email in this scheme.
At Topic, they work with their clients on the strategy and implementation of advertising guidelines with a data-driven philosophy. They implement strategies that seek to impact the audience at different points in the funnel through the Google advertising ecosystem, Meta and Email marketing. This last channel significantly boosts our clients’ sales to achieve their business objectives.
What was Brooksfield’s challenge
The Campaign Strategy for Cyber what is engagement? Monday (an important event for the brand’s presence and sales) consisted of taking advantage of the week of discounts to sell several products in the same cart. Why? Because afb directory the focus was on showing its customers different outfits with options of the brand’s garments, so that they could then buy each of the parts in the same order.
If a minimum amount was exceeded, the shipping cost was discounted. Great, right?
Now, in terms of planning these Campaigns , in the days leading up to Cyber Monday, the idea was to create a flow based on different behaviors of these new users in order to then group them into two segments.