The pharmaceutical industry has been undergoing a significant digital transformation in recent years. In fact, marketing and communication are increasingly present in leading companies . That aim to position themselves against the competition . Pharmaceutical companies and ensure that the public knows them, appreciates them and chooses them. It is true that, as this…
According to professional Enrique Dans, the pharmaceutical sector undoubtedly operates in a complex environment. First, there is the product cycle, which begins .What is online with a large investment in research by the pharmaceutical company, going through multiple clinical trials and regulatory approvals – which make the process last for years –, to end…
When advertising online today, marketers have so many different ad formats at their disposal that the decision can seem impossible. We don’t want to miss out on any business opportunities, but being present everywhere is impossible, so we have to know how to filter and choose the most effective strategies. To make this choice,…
The new trends in SEM have one thing in common, according to some sources , and that is that they all contribute to making this tool more complex than ever… but they also offer possibilities that we have never seen before. Are you ready for what is coming? Take aat these 5 SEM trends…
If there’s one thing that makes working in online advertising fascinating, it’s the feeling that you’re learning something new every day. Marketers are constantly living outside their comfort zone, adapting to a changing landscape to provide the best service to their clients and the best experiences to users. As we all know, when learning…
For many companies, offline marketing remains a How to measure key ingredient in their promotional plans. If something works year after year, why change it? But the question is: is offline marketing really effective in attracting web traffic ? Just a few decades ago, marketers were used to calculating their metrics roughly, but they…
A picture is worth a thousand words… and if the image is moving, even better! Video content is an essential part of many marketers’ plans, as it is a very effective form of content that is increasingly popular among users. But like any other content, videos can either go viral or go completely 10…
Link building is one of the SEO techniques that has suffered the most SPAM for years and is perhaps the most powerful reason why many specialists recommend not using it. However, we believe that doing Link building without Google penalty is for those who already have a high knowledge on the subject and for…
The Stories format is not only a hit in Instagram advertising , but it has also been one of the biggest revolutions in online marketing in recent years. At the time, Snapchat was the first social network to incorporate this format, but it was soon followed by “Essential Guide the big guys” like WhatsApp,…
The new European Union data protection regulation comes into force on May 25. This law affects the ways in which manage users’ personal data. Therefore fully affects all companies that do email marketing . Let’s take a look at what the new law entails. New data list of guinea consumer email the current status…
Have you ever wondered if you work in a happy marketing company ? When we talk about work, we tend to think in terms of salaries, promotions. 7 Tips for a Happier productivity, goals… and we often overlook the most important indicator of a company’s good performance: the happiness of the people who are…
Pharmaceutical digital marketing is conditioned by two major aspects. The current legislation in Spain for the regulation of the promotion of pharmaceutical products and the need for the . Sector to move further towards digital transformation. Many companies are already addressing.The 4 keys to this last aspect and have dared to be, in one…