7 reasons to invest in a pay-monthly e-commerce website

Discover how a pay-monthly e-commerce web design and digital marketing package could revolutionise your online business and help you see a quick return on investment. For any online business to be successful in today’s digital landscape, an e-commerce website is integral to generating sales and maximising reach. But with the average cost of an e-commerce website…

8 Lead Magnet Examples for Challenging Industries

A lead magnet is an integral part of any lead generation strategy. But knowing what to create to successfully capture data isn’t always easy in some industries. Read on to uncover some effective lead magnet examples. Cutting through the noise of digital marketing demands more than catchy captions or flashy visuals. It requires harnessing an…

Marketing tracking & ROI: Solving the mysteries

Stop the guesswork. Discover how to keep track of marketing campaigns and calculate ROI, from analysis through to results for both online and offline marketing purposes. In 2022, advertising expenditure in the UK hit £23.46 billion. But you know, the shocking thing is how many of these businesses don’t even track their marketing. It’s like…

Proven digital marketing methods for manufacturers

How do you market a manufacturing company? Discover proven strategies for manufacturers across the various digital marketing channels, including PPC, SEO, content marketing and social media. Manufacturing once functioned through a traditional business arrangement in the physical form of referrals, trade shows and various networking events. But times have changed. Now, digital marketing plays an…

Should you be using GA4 conversion tracking?

One of the most innovative ways to better understand your customers in 2022 is via Google Analytics 4 (GA4) conversion tracking. Find out what’s new in GA4 and how it can help increase your website’s conversion rate. Google Analytics 4 is a state-of-the-art web analytics platform launched in early 2022. It’s a more efficient, streamlined version…

A business owner’s guide to the cost of branding

Whether you’re launching a new company or looking to give your brand a fresh new look, understanding the ins and outs of branding costs is essential. Here’s everything you need to know. Unless you’ve clicked on the wrong thing, you’re reading this because you want us to answer, “how much does branding cost in the…

A free automated email marketing sales funnel

Follow our free email marketing funnel template to ensure you send the right message to the right people and maximise leads. It’s crazy to think the first email was sent back in 1971. Yet, in this Tik-Tok-loving, VR-neurotic, digital-savvy world we live in today, email marketing remains one of the most powerful forms of communication and…

How to deal with copycats in business

Copycats in business will happily steal your brand identity and creative work. Learn how to protect your company with intellectual property, copyright, and trademark protection. While we can run from the truth, identity and originality always find a way of returning to claim their rightful owner. As the old sayings go, whether you’re a tiger…

How to deal with copycats in business

Copycats in business will happily steal your brand identity and creative work. Learn how to protect your company with intellectual property, copyright, and trademark protection. While we can run from the truth, identity and originality always find a way of returning to claim their rightful owner. As the old sayings go, whether you’re a tiger…