Both SEO and PPC have the same goal of driving traffic to web pages. However, both achieve this in completely different ways. The question is, which is better for your business: SEO or PPC? There are two ways of getting to the top of search engine results pages (SERPS). Pay-per-click (PPC) or search engine optimisation…
Programmatic advertising is on the rise as a completely optimised automated online advertising system. But is it worth it? Delve into the advantages and disadvantages of programmatic advertising to help make the all-important decision. There are a million and one ways to advertise these days. Marketing is becoming so specialised that each ad is almost…
The main issue with SEO is that it’s hard to know how long it takes before it kicks in. Find out the main reasons, along with how to improve your SEO. Did you know SEO has been around since 1997 before search engines like Google even existed? This long and intrinsic history also owes something to the…
WooCommerce vs Shopify: Which is best for your e-commerce website design? Shopify and WooCommerce are two of the most popular platforms for elevating your e-commerce business credentials, but which one is best for you? From costs to conversion rates, discover everything you need to know.E-commerce is now an indispensable part of global retail, with 2021 online…
Discover how a pay-monthly e-commerce web design and digital marketing package could revolutionise your online business and help you see a quick return on investment. For any online business to be successful in today’s digital landscape, an e-commerce website is integral to generating sales and maximising reach. But with the average cost of an e-commerce website…
A lead magnet is an integral part of any lead generation strategy. But knowing what to create to successfully capture data isn’t always easy in some industries. Read on to uncover some effective lead magnet examples. Cutting through the noise of digital marketing demands more than catchy captions or flashy visuals. It requires harnessing an…
from an agency not so far, far away. Behind every good marketing agency in the West Midlands is a force for good. Discover how to identify a true marketing Jedi to ensure you overcome the dark side. As Jedi marketing masters in the West Midlands, we know the skills required to help brands reach new…
Updating your website increases traffic and generates conversions. Discover the signs for when you need to update and learn how to improve your web design. The question, “How often should you update your website?” can be answered with another question… “How long is a piece of string?” The truth is your website should be updated…
Stop the guesswork. Discover how to keep track of marketing campaigns and calculate ROI, from analysis through to results for both online and offline marketing purposes. In 2022, advertising expenditure in the UK hit £23.46 billion. But you know, the shocking thing is how many of these businesses don’t even track their marketing. It’s like…
How do you market a manufacturing company? Discover proven strategies for manufacturers across the various digital marketing channels, including PPC, SEO, content marketing and social media. Manufacturing once functioned through a traditional business arrangement in the physical form of referrals, trade shows and various networking events. But times have changed. Now, digital marketing plays an…
One of the most innovative ways to better understand your customers in 2022 is via Google Analytics 4 (GA4) conversion tracking. Find out what’s new in GA4 and how it can help increase your website’s conversion rate. Google Analytics 4 is a state-of-the-art web analytics platform launched in early 2022. It’s a more efficient, streamlined version…
Whether you’re launching a new company or looking to give your brand a fresh new look, understanding the ins and outs of branding costs is essential. Here’s everything you need to know. Unless you’ve clicked on the wrong thing, you’re reading this because you want us to answer, “how much does branding cost in the…