Talent gap in digital marketing

Today we’re going to talk about digital marketing talent … or rather, the lack of it.

No, I’m not in any way disparaging the great professionals in our sector. But as digital marketing develops. It’s becoming increasingly clear that there is a generation gap that is difficult to bridge and that many positions cannot be filled.  By someone with the right skills and knowledge. The result is a congo email list 100000 contact leads serious problem for companies. excellent news for their future employees.

Generational talent gap in digital marketing

What is the marketing talent gap?
Broadly speaking, the marketing gap can be summed up as the fact that there are not enough professionals on the market to meet the demands of companies , especially in more recently emerging sectors such as mobile marketing or marketing automation. I see this constantly in my business school classes: the number of students is not increasing, but companies increasingly need more professionals who are experts in digital marketing.

In some sectors, the marketing talent gap is even more evident. For example, the travel or insurance call to action (cta) in marketing: 5 tips to build the best sectors already have a very significant digital budget, while in others, such as the health sector or mass consumption, digital still has a minority weight because they do not dare to make a strong entrance. And in the future, this will lead to an even greater demand for professionals.

Lack of marketing talent is the main cause of unsuccessful campaigns. When employees aob directory are not up to the challenge, the result is inadequate budgets, misinterpretation of data and spending on techniques that no longer work.

The generation gap in data

The studyOnline Marketing Institute’s State of Digital Marketing Talent surveyed nearly 750 organizations about their digital marketing talent needs. The results were crystal clear:the industry is reaching a critical juncture when it comes to filling the marketing gap. Here are their key findings:

There is a huge talent gap in digital marketing – a substantial difference between what companies value and what talent is available . Significant gaps were found in all areas studied. 22% of companies interviewed stated that their need for specialists was increasing.