The great benefits of Content Curation

The saturation of information and sources great benefits is one of the main problems of the current Internet. However, there is an activity that can help us with this major problem while obtaining benefits in terms of web positioning and image. Have you heard of Content Curation?

There is a lot of information on the Internet, perhaps too much. So much that sometimes it overwhelms us and it is difficult to distinguish what is valuable from what is not. Part of this work is done by search engines like Google through their algorithms. Even so, it is estimat that search engines only register 5% of all existing websites .

The remaining 95% is part of the so-call deep web, or deep internet , sites that for various reasons escape the radar (password-protect pages, non-indexable documents, etc.). We are inundat with information… and we only know the tip of the iceberg!

What is Content Curation

Who got sick? Why do we talk about curing? In fact, the concept of content curation is more closely relat to another meaning of the term: art curation .

In museums there are professionals call list of jordan consumer email curators who are dicat to advising artists who exhibit in a certain room on how to present, value and preserve their creations to improve the public’s experience with their work .

We could define web content curation as the process of analyzing and recommending content on a particular topic . As web content curators, our main activity is to become intermiaries between all the information available and our users.

A content curator is then the person in charge of searching, filtering, organizing and disseminating relevant information for their audience through various tools and channels such as social networks, which become the perfect mium to locate that interesting content and share it .

Pinterest is a clear example of content curation, where the company is responsible for grouping relevant content about its activity on different boards and then sharing it with other people and users who may be interest in the same topic .

For example, in Doppler ‘s Pinterest account you can find information relat to Email Marketing. Visit us !

Tools for Content Curation

Nowadays, there are multiple tools for curating content. Some pharmaceutical companies’ priority for 2018: hire a cdo (chief digital officer) of them are more focus on visual content (videos, infographics, etc.), others on text content (articles, news, etc.) and others of a mix nature . For more details, in the following article you will find much more information on this subject .

Likewise, social networks become the perfect atb directory mium to locate and share the interesting and relevant content we are talking about, thanks to the large amount of information that moves through them every day.