Customer Acquisition Cost (CAC) is a financial and marketing metric that indicates the average cost of all efforts to acquire a new customer. In other words, it measures how much it costs for a customer to be convert.
Of course, the lower the CAC, .
If your company invests in content marketing and SEO, new customers will access your website, without you having to spend money on sponsor ads , for example.
Build authority
Producing quality content helps your company build authority in the market and, consequently, gain trust.
A company that invests in content production delivers value to its current and potential customers, and will certainly be remember much more strongly when compar to a competitor that does not use the same strategies.
By focusing efforts on people and their pain points, the company wins over the public and meets their nes, which increases the chances that these same people will share the content with friends who are facing similar challenges.
Improve after-sales service
A good after-sales experience is essential to build customer special lead loyalty, so that they continue using your company’s services and products for longer.
You can have a specific place on your website for after-sales support, such as an FAQ, a help center, or a customer-specific email marketing campaign.
It’s not your product that will turn customers into admirers: it’s the post-sale relationship you develop with your customers that will do that.
A follow-up email keeps communication open
It’s definitely worth investing in this, as it will set the major upheavals left behind a completely you apart from your competition.
If it’s been a while since you’ve reach out to your ukraine business directory customers, a post-sale email can do the trick.
Post-sale emails also help generate referrals.
Give your customers a reason to recommend The more profit you your business, such as fantastic service, efficient support, or an amazing product.