The Ultimate Guide to Instagram Advertising Campaigns

In recent years, advertising campaigns on Instagram have become a very juicyThe Ultimate Guide for marketers, as they allow them to stay in touch with their audience in a very dynamic and visual way. But as is often the case with ads on social networks, Instagram Ads has a rather complex interface full of secrets, so the idea of ​​launching your ads there may overwhelm you at first. Don’t worry! In today’s guide, we’re going to go over step by step how to create and launch an advertising campaign on Instagram and which ad formats are most interesting for you.

The definitive guide to creating advertising The Ultimate Guide campaigns on Instagram

How to create advertising campaigns on Instagram step by step
You’re now ready to create your first Instagram campaign. Let’s get to work! But first, you need to keep in mind that there are no less than 5 different ways to create your Instagram Ads:

With Instagram partners.
In this guide, we’re going to focus on two different ways to create your Instagram ads: with Facebook’s Ads Manager and with the Instagram app itself. This way, you’ll get a better return on investment with your Instagram account .

Create Instagram Ads with Facebook Ads Manager

As you may have guessed, Facebook and Instagram ethiopia email list 150000 contact leads a single interface for managing your advertising. “Instagram” is one of the locations you can select when creating your ads, so it’s possible to launch campaigns that run on both networks at the same time.

These are the steps you will need to follow to launch your first campaign:

1) Define your goal

One of the keys to successful Instagram advertising campaigns is to have well-defined objectives. But be google is making a comeback in social media with amp stories : not all Facebook advertising objectives are available for Instagram ads. These are the ones that interest you:

2) Give your campaign a name
Obviously, right? But if you’re not careful with this step, you’ll eventually find yourself with a bunch of aob directory campaigns that you can’t identify. To avoid this from happening, I recommend that you always follow the same structure when naming your campaigns and always include the launch date. For example: objective + month and year + other data (product, etc.).