Travel marketing: 10 trends for today and tomorrow
Travel marketing is one of the fastest-adopting sectors of new trends, so it’s absolutely essential for marketers to stay up to date. Although the motivations for travelling remain essentially the same, the way we organise, book and report on our trips Travel marketing: is yemen email list 88337 contact leads constantly changing. So that you don’t miss anything, here’s a summary of the 10 travel marketing trends of today and tomorrow according to AdWeek.
Travel marketing 10 trends for today and tomorrow
Top 10 trends in travel marketing
1# The Instagram effect
Before travelling, our parents would look through catalogues full of pictures of paradise; now, Instagram is the one that makes us want to go wild. Most brands related to travel marketing have an account on this network, while influencers never stop making dy leads jealous with their travel photos.
2# The online video
Videos are trending in digital marketing , and travel marketing is no exception. This why ai-powered content repurposing is your new best friend format has great potential for storytelling, which is why it is very suitable for discovering new worlds. If you want some inspiration, check out the best travel marketing videos of 2017 here .
3# Customized trips
Most travellers spend almost as much time planning their trip as they do on the trip itself: booking the best flights, looking for hotels and apartments, researching the best places to visit… But the latest trend in travel marketing is to have someone else do all the work for you. These are the so-called “travel planners”, professionals who specialise in designing tailor-made trips based on the preferences and interests of each client.
4# Home sweet home
The rise of Airbnb has had a huge impact on marketing in the travel industry. Tourists no longer want to stay in impersonal hotels, but in places that make them feel at home. The result is that accommodations are increasingly striving to add a personal touch to their facilities, with concepts such as Zoku emerging, which offers travelers accommodation in “homes away from home.”