In addition to integrating a registration widget in various places on your website, special landing pages are particularly suitable for attracting new leads for your B2B business.
On the one hand, you can specifically link to this page using the measures describe above. On the other hand, a landing page is ideal for optimizing special landing pages design and content for conversion and thus increasing the number of registrations. Distractions are avoid and the focus is clearly on the call to action, i.e. signing up for your newsletter.
In terms of content, you should bundle all the arguments in favor south africa whatsapp number data of signing up for your newsletter on this page. Put together the most important information in a concise manner (how often do you send emails, what is the content, etc.). Also emphasize the benefits and point out unique selling points.
Make sure your headline is clear and appealing. The most important information should be in the visible area of the page so that visitors can see everything important at a glance.
In order to achieve a good conversion rate, a good landing page for the B2B newsletter should also fulfill the following points:
- Mobile-friendly design and optimal usability
- Clearly visible and eye-catching call to action button
- Optimize registration form: easy to use on special landing pages mobile devices, fields are clearly marke, query of the most important data
- Simplified design: no navigation or unnecessary links that distract from conversion, reduced footer
- Fast loading time
Your own email signature is also a “hidden champion”. You probably write a lot of emails in your everyday work. With a reference in the signature, you can point to your newsletter and have the option of including a link to a special newsletter landing page.
Lead generation with email automation
Most of the time, a business partner or create culture change supplier will not be interested in your general newsletter, so consider whether you can offer other types of marketing mailings.
Email automation can be a valuable tool when special landing pages it comes to acquiring new customers. If you can integrate your CRM and email systems, you can save yourself a lot of manual work and data loss due to incorrect transfers from one system to the other.
These automated emails can be sent in one or more steps. An example of this is a follow-up message to new contacts after trade fairs or networking events.
Since these emails are often very similar, automation (personalized by the respective name) is a time-saving way to promptly remind new cell phone number contacts, send relevant information and point out your offers (for example your newsletter).
Multi-stage emails allow you to send a specific, predefined series of emails at intervals of one or more days.
Clear segmentation is crucial for the success of your mailings. Group your target groups not only by partner, customer, etc., but also by other commonalities and the relevant information that you send out. The more relevant the content you send, the greater the chances of success.