B2B companies should also make sure to request consent for each purpose individually. An example: A construction machinery manufacturer sells excavators and cranes. The company offers a separate topic newsletter for both product lines. Interested party Max Mustermann would like to sign up for the excavator mailing list. However, this consent must not automatically be linked to the crane newsletter. Separate consent is required here.
Anyone who wants to draw conclusions
About the behavior of individual newsletter honduras phone number list recipients must obtain consent for personal tracking. This can be done, for example, using an additional checkbox in the registration form. The choice of words should be taken into account here: the recipient should be given a transparent and clear explanation of the purpose for which the respective consent is being given.
creative360: How do I recognize trustworthy and legally compliant email marketing providers?
Daniel Friebe: An important basis in email marketing is the address database. This is where the wheat is separated from the chaff: trustworthy providers generally always use the double opt-in process. Email marketing providers who advertise with address purchases should generally be viewed with skepticism. This is because purchased addresses usually do not involve the recipients’ consent for the corresponding advertising purpose.
Another quality feature of GDPR-compliant how to deal with copycats in business email marketing providers is the location of their mail servers. Europe is subject to much stricter regulations than third countries such as the USA. The strictest delivery regulations in the world apply in Germany. This is why providers with infrastructure hosted in Germany enjoy a particularly high reputation. Companies must now state when they process data from EU citizens outside the EU and which data protection regulations are applied. This serves to protect EU citizens on the one hand and to ensure greater transparency on the other.
There are also quality standards such as the
Quality Standard for Email Marketing” of the mobile number list German Dialog Marketing Association (DDV). A control body of the DDV monitors that providers of email marketing solutions comply with their voluntary commitments. This includes, among other things, the principle that no one receives advertising emails against their will.
These are given preferential treatment when emails are delivered and do not end up in the server-side spam filter.