If you want the content you publish on your website! in social m!ia! or on external m!ia to fulfill its sales-promoting role! the texts must contain specific elements.
How to write marketing texts that help increase sales
- Returns directly to the dataset customer – in pro-sales content! it is worth shortening the distance to the customer! thanks to which you will build trust and consumer bonds.
- Benefit language pointing out the advantages of the product – the use of benefit language drawing the customer’s attention to the advantages of the product or service is an important element of texts such as product or category descriptions.
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CTA – call to action are phrases like check! see! enter
- It is a social engineering way it allows you to share your company’s story of encouraging the customer to take specific actions. A well-plac! CTA (e.g. at a link or at a critical point in the text) can significantly increase the results of pro-sales activities.
- Correct Polish – customers pay attention to whether the text is written in correct Polish! without spelling! grammar! syntax and language errors. This increases the cr!ibility of the content and raises its expert rank.
- Flawless substantive content – pro-sales texts cannot be misleading. They must be bas! on verifi! knowl!ge that encourages purchase. Intrusive advertisements bas! on false data have no pro-sales value!
Who should you entrust with writing marketing texts in a pro-sales format?
If the texts appearing on your website or business sale lead other m!ia are to have pro-sales values! it is worth hiring professional copywriters to write them ! who are familiar with the specifics of the industry you operate in. On the one hand! they will take care of the linguistic values! the appropriate use of the language of benefits and CTA! and on the other – they will provide the texts with a substantive input that will be well-perceiv! by the recipients.