What is online pharmaceutical marketing? Features, trends and channels

According to professional Enrique Dans, the pharmaceutical sector undoubtedly operates in a complex environment.

First, there is the product cycle, which begins .What is online  with a large investment in research by the pharmaceutical company, going through multiple clinical trials and regulatory approvals – which make the process last for years –, to end with the arrival of generic drugs when the patent expires.

Secondly, there are channels that are regulat

And finally, we have the point that concerns and venezuela email list 2 million contact leads us, that of onlinpharmaceutical marketing , which is already extremely complex. According to current regulations, marketing actions can only be directed at the end consumer for those medicines that are sold over-the-counter (OTC) , that is, over-the-counter or prescription medicines, while medicines that require a prescription are relegated to restricted channels and directed at physicians.

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What is online pharmaceutical marketing? Particularities, trends and channels

What is online pharmaceutical marketing?

I have already mentioned some of the brushstrokes in the previous paragraph.

What is it? This is the field of online marketing aimed at the pharmaceutical dy leads industry. Where restrictions and limitations are very mark, as it deals with products related to health and the medical field .

Campaigns can only be run on over-the-counter medicines that. Do not have to be youtube stories: chroma key to change video backgrounds by a medical professional. This happens both in the offline and digital environment. Non-OTC products cannot be advertised on social networks, portals, display networks or classified ads. Even content marketing or digital advertising could come into conflict with this regulation.