Content marketing is an extremely effective tool that makes it easier to acquire new recipients. If the content is based on an expert, pro-sales form, it can not only attract new customers, retain old ones, but also add value to the entire image of the company. You can also build the foundations for SEO on various content. What should the writing of marketing texts look like so that they are prepared in accordance with pro-sales guidelines?
Not everyone knows what pro-sales texts really mean. Entrepreneurs who are not very familiar with the subject matter try to use the language of benefits in content in a chaotic way, for example, or intrusively draw the attention of recipients to published materials. This is not the way. Marketing texts must be constructed in such a way as to attract the customer in a rather clever way.
Contents
What are marketing texts? What are some examples?
Marketing texts – definition
Marketing texts are content that overseas data aims to increase sales of a product or services in a specific target group. This is the essence of this type of content. Sales are made through positively presenting a given product (indicating to the customer the advantages of using a given good or service) and choosing words based on the language of benefits.
Writing marketing texts requires a psychological approach, because they must contain elements of persuasion that affect the recipient. The content must use direct addresses to the customer, as well as expert language. Modern trends require authors to be very involved in writing, so that the content is based on research, analysis, reliable data, etc.
Types of marketing texts
Remember that some text types may digital marketing tools for construction companies be related to each other.
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- Sponsored articles – published on external websites. These are texts that aim to redirect traffic from an external website to our website in order to increase sales. They can take the form of a guide, for example.
- How-to articles – guides can appear on a website, in social media as external articles or newsletters. They should be of great value to the user, showing them useful advice that they will use during work (e.g. Five ways to have a beautiful lawn, for a gardening products manufacturer).
- Product and category descriptions – these are texts directly about products. They are to describe the advantages and applications of a given product or service. They should be written in the language of benefits, based on data, specifics and a description of advantages.
- Blog articles – content published on a company blog. These can be advisory, expert and specialist articles, descriptions of the use of services or goods included in the offer, as well as texts about news from a given industry.
- Website content – the content includes descriptions of products and services, a tab presenting the company’s history, FAQs, and the like.
- Newsletters – content sent directly to the customer. They can take the form of current information about the company’s activities, present the company’s offer or redirect traffic to new guides that will appear on the blog.
- Backend content – these are texts whose main task is to adapt the page to SEO rules, published e.g. on external portals. Although their function is related to the operation of Google search engine algorithms, backend texts should still have a high substantive and linguistic level.
What role do marketing texts play?
In addition to their sales-promoting role business sale lead marketing texts also have other, extremely important functions. First and foremost, they provide information about a company’s activities. They convey messages to the recipient about the scope of the offer and increase awareness of the company’s history and achievements. Thanks to this, they can effectively improve the customer’s trust in the brand.
A properly constructed marketing text familiarizes the user with the company’s brand and allows for building positive relationships between the parties in the long run . At the same time, the distance between the recipient and the supplier is reduced. Let’s also remember about usability issues. For example, advisory texts can help the user solve a specific problem by using the assortment from your company.