A successful company is one that communicates effectively with its public, understands their needs and offers products or services that respond to those needs, creating a bond where, if customers are satisfied, they will not only buy from you again but will also recommend the brand to other people.
Therefore, it is important for a company seeking to grow to know its target audience and focus on Communication as a key aspect for the development of both commercial and marketing strategies.
Communication Channels in Traditional Marketing and Digital Marketing
In Traditional Marketing, companies communicate lebanon phone number data with potential customers through advertisements in mass media such as radio, magazines, newspapers, television, with a significant cost impacting the business model; also through promotional actions supported by tools such as flyers (distributed at strategic points or under doors in the area of influence), brochures, portfolios, POP material, posters, among others.
If we stop to analyze these communication channels, they all have one thing in common: They are unidirectional . In each of these examples, it is the companies that talk to their prospects or clients about their value proposition, their products and services and organize promotional actions to get in touch with them with the intention of converting them into clients or building their loyalty.
In Digital Marketing , thanks to technological singapore data development, the explosion of social networks and the presence of smartphones in the lives of users, this approach changes radically, democratizing communication, enabling new spaces and channels that leave behind the unidirectional model to make way for interaction .
Satisfied customers, and those who are not, comment on steps from the current state to the digital roadmap social networks about their experience with the company, generating greater engagement , attracting other prospects or affecting the brand’s reputation . In any case, even a negative comment gives us the opportunity to improve within the company and reverse a critical situation, creating an opportunity to build customer loyalty.