Young people prefer Snapchat and Instagram
In the world of social media, Facebook’s leadership seems unquestionable. Young people prefer But if your brand is targeting younger people, you’ll do well to consider other options such as Snapchat and Instagram . According to the latest available data, more and more young people are moving away from the blue giant to opt for more direct and more visual networks.
Although it is far from entering a crisis, the truth is that Facebook is not going through its best moment, which makes Snapchat and Instagram have good chances to increase their market share. Let’s analyze this trend and its reasons.
Instagram and Snapchat
The latest data on Snapchat and Instagram
According to a recent eMarketer report, Facebook lost approximately 2.8 million American users under the age of 25 in 2017, and is estimated to lose about 2.1 million more this year.
Although its user base is large enough for this loss to be a negligible list of christmas island consumer email percentage, trends indicate that younger users are becoming less interested in the network . Here is some additional data from the Pew Research Center, which analyzed social media use among American teenagers:
Around 78% of users between 18 and 24 years old use Snapchat. And of these, 7 out of 10 visit the platform several times a day.
Instagram follows closely behind, with 71% of respondents saying they use it.
In addition to this gradual abandonment of young people to Snapchat and Instagram, Facebook has faced reputation problems in recent years due to “fake news”. Faced with this situation, the network has undertaken a series of changes aimed at stimulating conversation and interaction and returning to its origins as a “person-to-person” network.
What’s new on Snapchat: mentioning friends in posts
In the race to win over younger users, Snapchat, Instagram and Facebook anhui mobile phone number list are constantly copying each other.
Along these lines, the latest innovation has been the option to tag other people in Snapchat increase your organic search engine rankings Stories . This function is very similar to Facebook, since it is only necessary to enter an @ sign and the username of the person in question. With the “More” option, we can see the name of the tagged person, the identifier, the bitmoji and an Add button so that other users can follow them. Apparently, at the moment the tagged people do not receive a notification to warn them of the tagging.
This option allows you to both stimulate conversations in Stories and promote public figures to increase their number of followers (and thus have more incentives to create content for Snapchat). It can also be an interesting option to link Stories with its messaging service, which is now located in the same tab.